KoreaTechToday - Korea's Leading Tech and Startup Media Platform
  • Topics
    • Naver
    • Kakao
    • Nexon
    • Netmarble
    • NCsoft
    • Samsung
    • Hyundai
    • SKT
    • LG
    • KT
    • Retail
    • Startup
    • Blockchain
    • government
  • Topics
    • Naver
    • Kakao
    • Nexon
    • Netmarble
    • NCsoft
    • Samsung
    • Hyundai
    • SKT
    • LG
    • KT
    • Retail
    • Startup
    • Blockchain
    • government
No Result
View All Result
KoreaTechToday - Korea's Leading Tech and Startup Media Platform
No Result
View All Result
Home LG

LG’s Beer-Making Machine, HomeBrew, Facing Marketing Issues

 1,176 total views,  1 views today

KoreaTechToday Editor by KoreaTechToday Editor
PUBLISHED: August 16, 2019 UPDATED: August 16, 2019
in LG, Retail
0
LG’s Beer-Making Machine, HomeBrew, Facing Marketing Issues
LG HomeBrew Machines

LG HomeBrew Machines

LG’s out-of-the-blue appliance, HomeBrew, may be facing more hurdles than it expected. As a marketing strategy, the company plans to hold beer tasting events for the device. However, government regulations are making it difficult for the company to proceed with its plan.

HomeBrew is a capsule-based beer making machine that intends to automate and simplify the home-based production of alcoholic beverages. It was launched early this year by LG Electronics during the Consumer Technology Association CES 2019. During the same event, it won the 2019 CES Innovation Award.

A specific government restriction prevents LG Electronics to hand out alcoholic beverages as the company is not a registered alcoholic beverage retailer.

“LG Electronics is not a beer company but a hardware company, thus we are not allowed to sell beer,” said Song Dae-Hyun, president of the LG Electronics’ home appliance & air solutions division. “It is difficult as we need to sell the HomeBrew without offering consumers a taste of the beer.”

Although reviews from around the world had hyped the product due to its ergonomic design and acceptable to above-average beer, regular consumers are still wary of buying it. A beer enthusiast interviewed by Korea Tech Today expressed reservations from buying a 3.99 million won ($US$ 3,293) without getting a taste of its output first.

What Can LG Do About It?

Nevertheless, representatives from LG Electronics said that they are still doing everything they can to proceed with the marketing event. An LG Electronics official said, “We applied to the Ministry of Trade, Industry, and Energy for temporary permission earlier this month to be allowed to hold events such as beer tastings as we need to give potential consumers the chance to taste the beer made by the HomeBrew.”

Fortunately for LG, South Korean law allows some companies to bypass specific laws for short period of times. Under the sandbox system, companies may disregard some rules with the permission of the necessary government offices for the development of new and innovative products, services, and methods. The government implemented the policy after local and international businesses criticized the Korean government for overregulation. According to them, these regulations prevented innovation and new technologies to prosper in the country.

When asked about how long it may take LG to secure such permission, an LG Electronics official said, “We are not sure about the timing as the Ministry of Trade, Industry and Energy is considering the issue.”

What’s your thoughts?
+1
0
+1
0
+1
0
+1
0
+1
0
+1
0
+1
0
Tags: AutomationBeerHome AppliancesHomeBrewLG Electronics

Related Posts

LG & Samsung
LG HomeBrew Machines
LG

Samsung Electronics & LG Electronics post record first-quarter earnings

April 8, 2022
LG enters the gaming laptop market with its first-ever UltraGear gaming laptop
LG HomeBrew Machines
LG

LG enters the gaming laptop market with its first-ever UltraGear gaming laptop

December 22, 2021
LG introduces dual-language AI model ‘Exaone’
LG HomeBrew Machines
AI

LG introduces dual-language AI model ‘Exaone’

December 15, 2021
LG CNS will offer metaverse service for the corporate world
LG HomeBrew Machines
LG

LG CNS will offer metaverse service for the corporate world

December 8, 2021
Korean tech giants take lead in climate tech projects
LG HomeBrew Machines
Climate change

Korean tech giants take lead in climate tech projects

November 10, 2021
LG Energy Solution signs battery materials deal with Australian Mines Ltd
LG HomeBrew Machines
Eco-friendly vehicle

LG Energy Solution signs battery materials deal with Australian Mines Ltd

August 17, 2021
No Result
View All Result

Follow Us

FREE NEWSLETTER




PRODUCTS

Most Popular

  • 5 Best Korean to English Translation Apps

    0 shares
    Share 0 Tweet 0
  • Top South Korean Tech Products to Look Out for in 2021

    0 shares
    Share 0 Tweet 0
  • Robots to help Police Patrol in South Korea

    0 shares
    Share 0 Tweet 0
  • South Korea plans Urban Air Mobility Air Taxi services by 2025

    0 shares
    Share 0 Tweet 0
  • SK On to introduce South Korea’s first LFP Battery Prototype

    0 shares
    Share 0 Tweet 0
  • 5 All-Time Best Rom-Com K-Dramas to Watch

    0 shares
    Share 0 Tweet 0
  • Outsourcing by Samsung to China Feared by Phone Parts Suppliers

    0 shares
    Share 0 Tweet 0
  • Netmarble subsidiary Metaverse Entertainment’s K-Pop virtual girl band MAVE has a smashing online debut

    0 shares
    Share 0 Tweet 0
  • KT Continues to Accelerate Its ‘Digico’ Transformation

    0 shares
    Share 0 Tweet 0
  • Top Eight Promising EdTech Startup Companies in South Korea

    0 shares
    Share 0 Tweet 0
  • About Us
  • Account Page
  • application form
  • Cookie policy
  • Default Redirect Page
  • homepage
  • Login
  • login form
  • LogOut
  • Newsletter
  • Privacy Policy
  • Register
  • Reset Password
  • Sample Page
  • Subscription Plan
  • Terms of Use
  • test
  • test
  • testpage
  • TOS Page
  • Visitor Inside User Page

Copyright © 2023 KoreaTechToday | About Us | Terms of Use |Privacy Policy |Cookie Policy| Contact : press@koreatechtoday.com |

No Result
View All Result
  • Topics
    • Naver
    • Kakao
    • Nexon
    • Netmarble
    • NCsoft
    • Samsung
    • Hyundai
    • SKT
    • LG
    • KT
    • Retail
    • Startup
    • Blockchain
    • government

Copyright © 2023 KoreaTechToday | About Us | Terms of Use |Privacy Policy |Cookie Policy| Contact : press@koreatechtoday.com |