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Ride-Hailing Rivalry: Kakao and Uber Bet on Membership Services in Korea

South Korea’s ride-hailing industry is entering a new battleground as Kakao Mobility and Uber launch competing membership services. Both companies are pivoting toward subscription-based models, betting that paid loyalty programs will secure repeat customers and provide stable, recurring revenue streams. Kakao’s Dual Approach Kakao Mobility, the market leader, introduced Kakao T Members on August 27 with two distinct tiers: Mobility Plus (4,900 won / US$3.5 per...

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