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Hyundai Motor Company and Kia Corporation Lean Into Hybrids as EV Momentum Slows

Automakers recalibrate electrification strategy amid cooling demand and shifting consumer sentiment Hyundai Motor and its affiliate Kia are accelerating their push into hybrid vehicles this year, even as they continue expanding electric vehicle (EV) lineups. The move reflects a broader recalibration across the global auto industry, where fully electric adoption has slowed in several key markets and consumers remain cautious about charging infrastructure and long-term ownership...

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