AI
The New Test for Korea’s Global Talent Strategy Is What Happens After the Visa
South Korea has expanded pathways for international students, skilled professionals and foreign founders. The next challenge is turning that growing inflow into employment, entrepreneurship, career progression and long-term settlement. South Korea’s international student population has nearly tripled over the past decade, reaching 253,434 in 2025, according to government statistics. The number is already close to the 300,000 international-student target Korea set for 2027 under its Study...
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The New Test for Korea’s Global Talent Strategy Is What Happens After the Visa
South Korea has expanded pathways for international students, skilled professionals and foreign founders. The next challenge is turning that growing inflow into employment, entrepreneurship, career progression and long-term settlement. South Korea’s international student population has nearly tripled over the past...
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How Consumer AI Startups Can Build Data Products Around Real User Demand
As AI capabilities become increasingly accessible, consumer startups are looking beyond models and interfaces to build specialized data products that evolve around what users actually search for, request and need. The AI application market is moving into a phase where...
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As K-Beauty Expands Globally, Ingredient Transparency Gains Importance
As Korean cosmetics reach more international markets, consumers are looking beyond product performance and marketing claims, increasing the importance of accessible information around ingredients, sourcing, formulation and certification. South Korea's cosmetics industry is entering another phase of global expansion. Korean...
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AI Ads Can Win Attention. But What Happens to Brand Trust?
As generative AI makes advertising faster and cheaper to produce, South Korean consumer research and new AI transparency rules suggest that brands may need to measure authenticity, credibility and trust alongside clicks, impressions and conversions. Generative AI is making one...
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Korea’s AI Advertising Rules Could Create a New Market for Creative Compliance
As South Korea tightens transparency requirements for AI-generated content and virtual endorsers, brands may need new systems to identify, verify and govern synthetic advertising before it reaches consumers. South Korea's artificial intelligence policy is entering a new phase. The country's...
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