Attendees of the 2019 Frankfurt Motor Show may have just had a taste of the future after Hyundai Motors revealed their concept electric vehicle “45” last Tuesday.
Hyundai Motor Group’s Executive Vice Chairman Chung Euisun attended the event along with others from the company. This marks his first visit to an international motor show since he became the company’s de facto leader last February 2019. According to his representatives, Chung’s attendance was a way for him to learn more about the global automotive market.
“With the global car market being all about EVs, fuel-cell EVs and other eco-friendly cars these days, Chung visited the event to grasp the fast-changing market trend of the global car market and other automakers’ efforts to make green cars,” they said.
The show will last from September 12 to 22 and will be attended by other big shot car manufacturers such as Land Rover, Lamborghini, Porsche, Mercedes, Audi and more. Hyundai’s will introduce various cars in the including the Veloster N ETCR electric race car which was developed by Hyundai Motorsport GmbH. Other Hyundai cars included the new i10, the Tucson N Line, and the i30 N Fastback.
The 45 is inspired by Hyundai Motor’s Pony Coupe that it introduced 45 years ago during the 1974 Turin Motor Show. It employs the company’s Electric-Global Modular Platform, which Hyundai will launch next year. The E-GMP is a platform that allows buyers to customize some aspect of their vehicles, such as the interior and hardware parts.
Some of the eye-catching features of 45 include its kinetic headlamp and large floor area inside the vehicle. Hyundai Design Center head Lee Sang-yup said that the design was intended to make passengers feel like they’re inside their living rooms.