Kakao Entertainment and SK Broadband Inc. announced that they would collaborate to provide diverse, original content for the BTV platform. BTV is a South Korean IPTV service launched by SK Broadband, SK Telecom’s broadband Internet and VoIP-providing subsidiary. Moreover, BTV delivers a wide variety of premium media content, ranging from TV channels, films, documentaries, language studies, and more.
As part of their plans to heighten their media market competitiveness, Kakao Entertainment and SK Broadband formed a content partnership. The two companies will utilize SK Broadband’s distribution platform and Kakao Entertainment’s content production capabilities to reinforce their competitive edge. Both companies can give their viewers a unique and extensive TV-content selection by combining their business capabilities.
“It will be a ‘win-win’ strategy between the two companies to further gather platform and content capabilities by providing customers with opportunities to experience diverse content and new trends,” said SK Broadband. Furthermore, the collaboration strengthens SK Broadband’s BTV platform further while also exposing and promoting Kakao Entertainment’s material to more viewers.
Original Content from KakaoTV
Under the business agreement, Kakao Entertainment will share original content releases from KakaoTV, its OTT streaming service unit, to SK Broadband’s BTV platform. In particular, the entertainment company plans to provide BTV services a total of 70 original KakaoTV titles. At first, Kakao Entertainment would only release 26 works and then offer an additional 44 titles before the year ends.
Some of the works and web series include ‘Love Revolution,’ ‘How to Be Thirty,’ and ‘No, Thank You.’ Kakao Entertainment would also release some of its reality shows to BTV, including ‘ZZIN Kyung Kyu.’ Kakao Entertainment will first release new material to KakaoTV and later distribute them to SK Broadband’s BTV.
Kakao Entertainment’s Content Expansion
As Shin Jong-Soo stated, Head of Kakao Entertainment’s M Company, Kakao will continue to deliver diverse content across its platforms. According to Shin, Kakao Entertainment is pleased that more audiences can access its exclusive original content through mobile platforms and SK Broadband’s services.
Shin also said that Kakao would actively form strategic partnerships and produce new content to meet viewers’ entertainment needs. For this goal, the company invested around $264 million to develop over 200 original works by 2023. This month, Kakao has merged Kakao M and Kakao Page to advance its competitiveness and expand its entertainment portfolio.
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