Kakao made an announcement on the 26th that it is going to provide ‘Chatbot Order’, a simple ordering solution that uses Kakao Talk chatbot, to small and medium-sized businesses in cafes.
Chatbot Order is an ordering service that is done at once within Kakao Talk’s chat window for the menu guide to order, pay and stamp collection. Users can order anytime, anywhere, and they get notification via Kakao Talk once their orders are ready. Payment can be made with one click in Kakao Pay.
Kakao expects Chatbot Order to minimize waiting times for customers, reduce store congestion and focus more on beverage manufacturing and services during peak hours such as the office going hour or lunch time.
Kakao introduced Chatbot Order to its in-house cafes and has conducted pilot service to six stores including start-up NOWBUSKING and Gangnam and Pangyo since late last year. Through pilot service, the number of Plus Friends for the cafes increased by up to 20 times and the rate of reuse of Chatbot Order reached 60%.
Based on this, it converted its Chatbot Order service into open beta and will recruit participating businesses on the Chatbot’s Order page until March 8th. One hundred cafes will be selected to participate in the open beta according to the internal standards, and the selected companies will be provided with POP information, such as free service fees, free rental of devices such as tablet PCs, and posters during the open beta service period.
“It is expected that we can increase store operation efficiency and customer satisfaction by introducing Chatbot Order,” said Shin Seok-cheol, a vice president of Kakao Business Partner Division. “We will be able to promote cafes through Plus Friend messages instead of entire complexes, and use Kakao notification instead of vibratory bell, and we will be able to use Kakao stamps instead of paper stamps, so that we can resolve issues such as promotional expenses, device purchase costs, management, and loss.”
On the other hand, it is planning to officially introduce Chatbot Order after the first half of this year and expand its stores.