LG Electronics Inc. announced that their 2021 smart TV releases would be featuring Google’s cloud gaming services. At CES 2021, LG Electronics announced their partnership with Google to include Stadia in their newest smart TV lineup.
Developed and operated by Google, Stadia is a game streaming platform that only requires an Internet connection and Google Chrome support. LG Electronics will release the first Stadia extension to a smart TV platform, supporting the gameplay program through webOS. The South Korean electronics company expects the partnership to increase their smart TV sales.
“Supporting Stadia on LG TVs is our commitment to customers that gaming is an increasingly important feature expected by LG TV owners,” said senior vice president of LG’s Home Entertainment division, Lee Sang-woo.
LG Electronics is planning to release the smart TVs supporting Stadia during the second half of this year. Although Stadia is only available in selected countries, Google is working to bring the platform to more regions.
LG Electronics will also be updating their webOS interface, giving users easier access to apps, live TV, and more. The company will also equip their latest smart TV lineup with a 4K resolution display and 5.1 surround sound.
“Stadia is changing how people access their favorite games and by providing webOS compatibility, we’re making an early commitment to the platform,” continued Lee.
LG Electronics and the gaming industry
LG Electronics is cementing their involvement in the development of the fast-growing gaming industry. Earlier this week, LG Electronics signed a deal with professional e-sports organization Gen.G.
“Based on our common objectives and values, I’m excited about the diverse possibilities this collaboration will deliver to our fans and customers,” said Chris Park, chief executive of Gen.G.
Under the partnership, the two companies will promote each other’s business operations and LG’s UltraGear gaming monitors. The gaming monitors feature Nano IPS display technology with a 1-millisecond GTG response time. In 2020, LG Electronics also launched an e-sport channel named LG Gaming.
“We’re proud to play a role in fueling the growth of the exciting world of e-sports and delivering the ultimate gaming experience through our exceptional gaming monitors,” said an LG Electronics official.
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