Naver announced on Wednesday that the company would display the user names and histories to prevent malicious comments on news stories on its platform. Following the abolition of its entertainment news comment service, the South Korean internet giant would put the new online system on Thursday.
The top portal operator explained that starting Thursday, the company would begin disclosing users’ comment activity history and nicknames they use to write on news articles. The company added that it intends to prevent malicious and abusive behavior online.
Naver’s current anonymous comment system allows a user to decide whether to show or hide their comments to others. However, with the new scheme, they would be revealed regardless of one’s wishes.
Users’ could access profile pages showing commenters’ names in full, along with profile pictures and comment histories. Although the system would not reveal users’ comments, the number of comments posted and the number of empathy received will be tallied.
Naver said it would impose a waiting period of seven days for new users trying to comment. The delay aims to prevent people from creating various accounts that enables them to create abusive comments.
The Korean company designed the measure to curb adverse effects from malicious and abusive comments, which continue to raise problems.
However, accounts that undergo real-name verification through social media services such as Facebook and Twitter could leave comments immediately.
Last February, Naver halted publishing comments on its entertainment news to defend celebrities from disparaging remarks.
Naver stated that it would eventually introduce artificial intelligence to filter out abusive language or expressions from malicious users. The company added that it would also introduce a function that could prevent certain users from commenting.
The company also is considering ways to judge malicious comments in real-time and limit their participation in the comments.