Samsung is making its mark in generative AI with the development of its platform, similar to OpenAI’s ChatGPT and Google’s Bard. To prevent any sensitive information leaks, Samsung is collaborating with Naver, the company behind the once-popular Line messaging app, to jointly develop a generative AI model similar to ChatGPT. This exclusive language model will be available solely to Samsung employees.
However, Samsung’s approach differs significantly from its counterparts. Instead of aiming for public availability, the company is focusing on creating an in-house generative AI solution exclusively for its employees.
This decision was prompted by a series of unfortunate incidents where Samsung engineers inadvertently leaked confidential company information while attempting to verify source code using ChatGPT. To prevent further leaks, Samsung has imposed a ban on the use of external generative AI models by its workforce.
The popularity of generative AI, particularly ChatGPT, has made it challenging to avoid its influence. ChatGPT has reached version 4, becoming a prominent tool in various applications. Even Google has embraced generative AI with its own offering called Bard, generating significant buzz during the recent Google I/O 2023 event.
In response, Samsung is actively developing a platform similar to ChatGPT, tailored specifically for internal usage by its employees. The objective is to provide a controlled AI environment that mitigates the risk of leaks and unauthorized disclosures of sensitive information.
Recognizing the potential benefits of AI for its employees, Samsung has partnered with South Korean company Naver to develop its own AI platform. Understanding the risks associated with leaks, Samsung aims to create a more controlled environment compared to widely accessible platforms like ChatGPT.
While the exact capabilities of this new tool remain undisclosed, Samsung intends to tailor its features to align with the specific needs of its workforce. Initially, the platform will be exclusive to Samsung’s Device Solutions Division, with the potential for future expansion to other divisions within the company.
Reports indicate that Samsung has faced the consequences when using ChatGPT in a corporate setting involving sensitive information. It appears that some employees attempted to streamline their work processes by utilizing the chatbot, unaware that OpenAI retained records of all ChatGPT conversations (although privacy measures have since been improved). This incident has served as a significant learning experience for the Korean manufacturer, spurring proactive steps to ensure privacy and data protection in their AI endeavors.
In addition to its AI development, Samsung has an exciting summer ahead with its Unpacked Event scheduled earlier than in previous years. While the unveiling of the next Galaxy S series is expected in 2024, the event may showcase the latest iterations of Samsung’s foldable smartphones, including the Galaxy Z Flip 5 and Z Fold 5, along with the next generation of smartwatches.
Potential buyers of the Galaxy Z Fold 5 might find some disappointment as the new model is anticipated to maintain its predecessor’s design choices, albeit with notable upgrades. However, despite the similarities in appearance, the device promises enhanced features and capabilities.