Samsung Electronics Co. took part in the Consumer Electronics Show 2021 (CES), the world’s largest electronic exhibition, which started last January 11 until January 14, 2021. The online event also coincided with the “Samsung Press Conference.”
Samsung imparted its vision for a sustainable future with new inventions under the theme “Better Normal for All” during the virtual press conference.
Sebastian Seung, Samsung Research President, and Head stated that the home held greater importance now more than ever. The world looks different and confronted with a new reality brought by the COVID-19 pandemic. Samsung Research, the advanced Research and Development core of the company, spearheads potential technologies for Samsung Electronics’ SET (end-products).
Intuitive Innovations
Samsung’s R&D section concentrates on the company’s efforts to develop and enhance home-based technologies.
Samsung’s innovations provide more intuitive and personal experiences that bring out an individual’s personality. The company works hard to bring next-generation AI innovations and inventions for a brighter and better future.
President Seung introduced Samsung’s innovative products with AI and IoT-based services that reflect individuals’ lifestyles and tastes. The products include:
- Samsung Bespoke 4-Door Flex
The Bespoke refrigerator contains changeable panels that could adjust its form and function based on the customers’ preferences. The 4-Door model includes a Beverage center and a Dual Auto Ice Maker, which provide access to beverages and ice.
- 110-inch MICRO LED
The new Infinity Screen design blends perfectly into the living environment. The screen contains a self-lighting inorganic LED, which results in fantastic picture quality and allows an immersive viewing experience. The Micro LED screen includes a four-way viewing feature for playing multiple programs at the same time. Users could view more than 160 free channels through Samsung TV Plus and would soon be released globally.
- Lifestyle TV
Samsung’s lifestyle TV lineup consists of The Serif, The Frame, The Sero, The Terrace, and the Samsung Premiere, a cinema-like quality 4K laser projector.
- SmartThings Cooking
The company developed a Meal Planner guide powered by Whisk’s Food AI, making recommendations for menu planning and grocery shopping. The cooking devices could receive recipes directly from the Family Hub feature on the refrigerator or mobile devices.
Samsung Health Smart Trainer on Samsung 2021 TVs
Samsung Health creates a personal gym with the Smart Trainer, which features tracks and analyzes posture in real-time. The Smart Trainer tracks and provides feedback during and after post-workout programs. The Samsung Health Smart Trainer personalizes the home workout experience with video and interactive training via Bixby-enabled voice control.
Bringing AI and Robots to Daily Life
Samsung created new home experiences through home appliances, which optimize and simplify household chores with AI and robotics innovation.
- JetBot 90 AI+
The JetBot 90 AI+ vacuum cleaner features an object recognition technology to identify and classify objects and decides the best cleaning route. LiDAR, 3D sensors, and a camera enable the JetBot 90 AI+ to navigate the premises to reach tricky corners inside the house. The SmartThings app also assists with home cleaning and monitoring.
- Samsung Bot Care
The newest development in Samsung’s growing robotics lineup, Samsung Bot Care, uses AI to recognize and respond to behavior and acts as a robotic assistant and companion.
- Samsung Bot™ Handy
Samsung Bot™ Handy uses advanced AI to recognize and pick up objects of varying shapes, sizes, and weights and work around the house.
Technology for a Better Future
- Upcycling at Home
Samsung introduced its updated Galaxy Upcycling program called Galaxy Upcycling at Home during the event. The new program suggests and offers consumers other options to reuse and repurpose their old devices.
- TV Eco Packaging
Samsung also revealed that its eco-packaging would include QLED, UHD TV, monitor, and audio products this year. The company aims to create products and solutions focused on sustainability and eco-friendly materials.
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