The South Korean tech companies LG Electronics Inc. and Samsung Electronics Co. pursue the gaming industry with their LED TV products. The premium LED TV market has recently gained popularity, growing considerably due to the ongoing stay-at-home orders and non-face-to-face era. According to the companies, their large-size LED TVs could draw in gamers since they also function as big-screen gaming mediums.
Appealing to Gamers
LG’s current most compact OLED TV includes a 48-inch display. However, the company plans to release a smaller organic light-emitting diode (OLED) TV model during this year’s second half. Moreover, the soon-to-be-released unit measures 42 inches. LG’s display manufacturing arm, LG Display, would also play a significant part, scheduled to mass-produce 42-inch panels sometime this year.
As the electronics company stated, it would release the 42-inch model to meet gamers’ needs better. LG would also focus on gamers since they are rapidly becoming the top consumers in the OLED TV sector. A company official said that LG expects the future 42-inch release to deliver better TV gaming, offering high-quality immersive experiences.
In January, LG designed its 2021 smart TVs to support Stadia, Google’s game streaming platform, reinforcing its gaming industry commitment. LG 2021 OLED TV lineup also includes a Game Optimizer function, providing a quick menu bar for various gaming settings. The Game Optimizer gives users outstanding display quality by automatically fine-tuning pictures and sounds using an advanced AI processor.
Ensuring Advanced TV Gaming
Samsung, the country’s largest TV manufacturer, also strengthened the 2021 Neo QLED and QLED lineup’s gaming capacity. In particular, Samsung equipped the next-gen TV lines with AMD FreeSync Premium Pro. Besides providing smooth animation and removing screen tearing, this technology offers low latency and HDR visuals.
Furthermore, Samsung revealed that its 2021 Neo QLEDs became the first TVs to receive the Gaming TV Performance certification from Verband Deutscher Elektrotechniker, an acclaimed German electrical engineering certification firm. Additionally, Samsung acquired the accreditation due to the releases’ over 1,000-nit HDR brightness and low input lag. Samsung also noted that last year, its customers’ QLED TV gaming function usage increased significantly. This data indicates that more people utilize their TVs for gameplay operations.
Separately, Samsung’s world-leading display unit, Samsung Display, also actively targets the fast-growing gaming industry. In March, Samsung Display supplied specialized OLED panels to ASUS’s newest gaming smartphone, demonstrating high-resolution displays and enabling premium performance.
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