Launched on October 5th, the game topped the list in the Apple Store on the 20th of the same month. Since the release, sales, simultaneous access, and DAU indexes have been increasing, and the company has observed significant results based on the game players’ behaviors. For example, on the first day, the user retention rate remained above 65%. The nature of the SNG genre requires securing a strong user base before showing a gradual increase in sales. However, the company’s sales are currently in the fifties and are steadily rising.
The game has become so popular because the company has targeted its strong fan base and new users who enjoy casual battle games. Its background music, characters, and village decorations in the game appealed to the existing fans who missed the previous version. As a result, the company is enjoying fervent attention and a positive response from the existing fans. Furthermore, by making the most of the collected Wooparoo, tactics are developed and applied to the battles. These numerous enjoyable aspects have had a positive impact, increasing the engagement index and the duration of gameplay.
The official from NHN stated, ‘After the launch, we have been running various in-game and out-game events, aiming for active communication through the official Naver Lounge, putting in a lot of effort.’ Additionally, he mentioned, ‘As a token of our gratitude to our users, we are preparing new updates and events, so please continue to show us your support.
Wooparoo Odyssey is a sequel to the beloved Wooparoo Mountain, which was on the market for 8 years from 2013 to 2020. The previous edition allowed users to charmingly decorate their villages and enjoy a healing time with cute Wooparoos, each with their distinctive characters. The new edition from the company carries forward the fun factors of the previous version, invoking nostalgia among existing fans. Simultaneously, users can explore new elements in the Wooparoo Odyssey and delight in the upgraded battle content.
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