In Samsung Electronics Co.s’ latest reshuffle, the company appointed a new chief for its home appliance business sector and formed an in-house technology platform unit, company officials said on Thursday.
The South Korean tech giant will set up a new tech group by joining its in-house technology units associated with the Internet of Things (IoT), artificial intelligence (AI), and big data solutions. According to officials, the company’s in-house tech unit will be tentatively called “next-generation platform center.”
Samsung selected Chung Eui-suk to head the newly established center. Chung is an executive vice president best known for directing the development of Bixby, Samsung’s AI-based digital assistant.
During Samsung’s reshuffle, the company revealed that the president and CEO of Samsung’s CE business division would no longer head the company’s home appliance business. Instead the company named Lee Jae-seung to lead the business sector. Lee was the former team leader of the company’s Consumer Electronics business division development.
Kim Hyun-suk formerly co-held the title as the chief of the company’s home appliance business sector.
The recent reshuffle will take effect at Samsung on Monday, promoting 162 new executives and naming a new mobile business chief.
Lee Won-jin, a former managing director at Google Korea, will function with the same job as Samsung’s visual display unit’s executive vice president at , leading the service business team.
The position will allow Lee to focus on the development of content services for the company’s mobile and TV business units.
Amid emerging Chinese competition in markets such as India, Samsung Group infused a new chief into the company’s smartphone business unit naming 52-year-old Roh Tae-moon as its new mobile business chief.
Roh will take over the unit from DJ Koh, the current CEO and president of the IT and Mobile Communications (IM) business unit.
Samsung generally announces reshuffles in the company in December; however, the trials relating to Samsung Group’s apparent heir Lee Jae-yong and other executives delayed the appointments.