In response to the rapidly changing social environment and global economy, Hyundai Mobis encourages sales orders from foreign markets by utilizing “Untact” promotional activities in preparation for the post COVID-19 era.
Head of Auto Parts Sales Division, Lee Sung Hoon, stated that the company would concentrate on three key types of Untact marketing: Online real-time product promotion, video exhibits showing essential marketing technologies, and Virtual Tech-Fair.
Last year, Hyundai Mobis achieved sales orders valued at 2.1 trillion won ($1.75 billion) from foreign carmakers for core components. Lee added that the company would fast track its production to accommodate orders that would amount to 3.2 trillion won ($2.7 billion) from the Untact marketing strategies.
Hyundai Mobis strives to generate new sales outlets and opportunities despite the difficulty in dealing directly with customers on a face-to-face basis. This effort would improve the brand image of the company, aiming to become a global industry leader in future cars.
The Virtual Tech-Fair
The Virtual Tech-Fair content would include future technologies in the automotive industry like electrification and connectivity, autonomous driving sensors, and other essential equipment such as airbags, lamps, steering, and braking.
The company would create and share links with 3D VR content that would assist and engage customers to better understand technologies more than when they see them in person.
Online Real-Time Product Promotion
Hyundai Mobis would conduct real-time product promotional activities using virtual online platforms. These online promotions would enable customers to view product demo and make inquiries about the product in real-time.
The company aims to put up a real-time broadcasting system and product demonstration guide inside the Technical Center, thereby providing immediate access for customers. Currently, few B2B (business to business transactions) companies take advantage of untact product promotion to penetrate the markets.
Video Exhibits at M.Tech Gallery
Hyundai Mobis would also create professional videos highlighting upcoming car products for information as well as marketing. The content would focus on researchers presenting and explaining core technologies and development rather than just promotional videos on products and images.
Additionally, the company would utilize the M. Tech Gallery, located in Yongin, Gyeonggi-do, to produce product videos. On the same location, 66 of the company’s new products are currently on display. The company also exhibited its concept car M. Vision S previously displayed at the North American CES expo.
