South Korean cloud solutions provider Naver Cloud has signed a memorandum of understanding (MOU) with the Korea Tourism Organisation (KTO), a public enterprise for the promotion of Korean culture worldwide. Via the new MOU, Naver Cloud will be helping KTO in refining the tourism domain and tourist experience in South Korea.
Naver Cloud will transfer its subsidiary technologies such as the popular translation service of Papago, application programming interface (API) and also cloud computing technologies.
With 6 major language support, Naver Papago is one of the most reputed multilingual translation providers in South Korea due to its high-quality translations and efficacy. There are 6 million plus active users on the platform as of now.
With 10.6 thousand open APIs for public viewing, open APIs have been booming in South Korea. The graph for open APIs has been going up and higher each year. The last year’s data surpassed the previous year’s records of 8.43 thousand.
Entry of API tech in KTOs space will create an evolving path for localization where information related to localities, communities and groups will be easier to access. On a few taps, tourists can not just learn about routes to a destination but more efficient routes instead. They can access real-time data from the database. They can skip hectic traffic and travel at convenience around the country. Adoption and usage of APIs raise the dexterity of content as it’s a very affordable system.
Sharing of cloud computing technology is one of the main highlights of the Naver Cloud and KTO partnership. Enabling Korean Tourism with cloud computing technology will facilitate its customers or users to tap into a cost-saving and secure interface. They can spin up new location insights within a short frame of time. With the cloud, there’s no need to worry about losing data as data is mostly in a prevention mode.
In 2022, the South Korean cloud computing market recorded a size of $3 billion. According to International Market Analysis Research and Consulting Services Private Limited (IMARC), one of the leading market research companies, South Korea’s cloud computing market is expected to rise by 14.9 percent in the next 6 years.
Through this partnership KTO’s official website, VisitKorea will receive substantial information on APIs from a location-wise perspective by mid-2023. With it, a brief relief in the tourism industry is viable as a tourist will be able to search feasible tourist spots along with the exact route at a faster pace than ever.
Joining hands with both Naver Cloud and KTO could make space for more tech-based smart services in the South Korean tourism industry which has been recording a peak number of visitors in the past few years except for the pandemic phase.
The new Naver Cloud and KTO partnership are likely to be swiftly changing tourism tech in South Korea for not only foreign tourists but local communities at the same time.