Samsung Electronics‘ research unit announced its collaboration with specialized ICT firm CJ OliveNetworks to develop and provide business service models to produce new video content varieties in education, media, retail, and other different fields using artificial intelligence-based project Neon. Samsung Technology & Advanced Research (STAR) Labs signed a Memorandum of Understanding (MOU) with CJ OliveNetworks to undertake a project led by CEO Pranav Mistry.
STAR Labs recently introduced its artificial human project named Neon to generate virtual avatars that look like real humans. CJ OliveNetworks, a subsidiary of the CJ Group, would work with Neon to quickly address changes in the media content business.
Under the first Neon project, a virtual influencer would get selected to deliver various media contents. Neon consists of a proprietary platform known as Core R3, which means Reality, Real-time, and Responsive.
CEO Mistry stated that Core R3 brings to life lifelike avatars designed for movies, augmented reality, web, and mobile applications. Based on this platform, Neon could independently create new movements and new expressions different from the initially captured data.
AI Revolutionary Development
Additionally, Neon contains another element called Spectra. The Spectra takes responsibility for the learning, intelligence, emotions, and memories of Neon avatars. The avatars also appear more video-like than computer-generated characters.
Cha In-hyok, CJ OliveNetworks’ CEO, stated that artificial intelligence’s revolutionary development also brought rapid growth of the artificial human sector. CJ OliveNetworks would react eagerly to visual content trends and consumer needs by applying IT expertise to the Neon Project.
Neon clients could interact with avatars that would eventually become friends and companions. The avatars would also function as receptionists and concierges in stores, restaurants, and even hotels. STAR Labs would utilize Neon to offer a workforce model that would enable new customer experiences in application, web, and retail environments.
STAR Labs debuted at this year’s Consumer Electronics Show in Las Vegas, Nevada, with Neon.
Samsung’s STAR Labs intends to partner with financial companies to provide accessible financial facilities to customers in the future.
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