Samsung has announced its partnership with the renowned British filmmaker Joe Wright for film production. The movie is said to be made with Galaxy smartphones. The company officials believe that this partnership will better promote the camera quality and overall Samsung mobile devices.
The Korean tech giant has named the campaign “Filmed #withGalaxy.” The new campaign aims to bring out the best of camera experiments to push people to explore their creativity with the Samsung phone camera.
In the announcement, the tech giant declared that the “Princess and Peppernose” is a story that revolves around a princess who resists convention. This entire film was shot on a Galaxy S21 Ultra 5G smartphone.
In an interview with the project officials, it was told that the Galaxy S21 Ultra’s 13mm Ultra-Wide lens was used for a musical scene involving puppetry and live choreography.
Joe Wright, one of the famous film directors known for his films such as “Pride and Prejudice” and “Darkest Hour.” He will be the first film director to partner with Samsung.
The cinematographer of Princess and Peppernose spoke to the media where stated, “We chose to embrace the wider lens, something we’d never done before.”
“Moving in for close-ups with the same lens we used for wider shots gave the film a very specific look and feel, a kind of ghostly, hallucinatory quality and took us back to the times shooting with a Super8.” he added.
Samsung also announced that it would be partnering with more renowned film directors from around the world to promote its smartphone devices and showcase its camera quality.
Its upcoming film “Kids of Paradise” will be directed by China’s Sha Mo, a Samsung official added. The film portrays children from a small town school living in the countryside. Sha Mo is known for his films such as “My Huckleberry Friends” and “Love Will Tear Us Apart.” His new film under Samsung production has a poetic shade while it centers around conflicts between school-going children.
The company has announced that “Princess & Peppernose” and “Kids of Paradise” will be launched at the Busan International Film Festival. Korea’s popular film festival will run until Friday where the two films will be featured.
Although the two films are getting launched in the upcoming weeks, it is only the beginning. Samsung has plans to continue partnering with more film directors and showcase their smartphone cameras through the entertainment industry.