Yanolja, Co., one of South Korea’s largest booking websites, announced their acquisition of two companies in South Korea and India. These companies consisted of eZee, a hotel software and service provider located in India, and DailyHotel, one of Yanolja’s biggest competitors.
Analysts say that the acquisition will help Yanloja boost its current services coupled with a broader reach to global markets. EZee will help Yanolja tap on the formers current more than 21,000 global clients. The acquisition comes after the company received a $180 million funding from investors just this June.
DailyHotel is an online platform that offers reservation services for luxury hospitality providers such as fine dining restaurants and 5-star hotels. Launched in 2013, the company currently serves more than 400,000 hotels around the world. This number excludes their 4,700 pensions and 1,000 fine dining customers. According to their public records, the company made around 170 billion won in revenue last 2018. Its downloads also passed the 10 million mark last August 2018.
Analysts say that the acquisition of DailyHotel is Yanolja’s attempt to break its unsavory reputation. In South Korea, Yanolja is synonymous to budget and love hotels. This reputation made it unpopular to the elite and more affluent clients due to them wanting to be disassociated with the platform.
Thorugh eZee, Yanolja will also incorporate a fully automated hotel management platform. The automation may help Yanolja provide faster and more reliable services to its clients.
Yanolja’s chain of acquisitions includes the purchase of South East Asia’s leading budget hotel chain, Zen Rooms, last July 2018. The company also acquired W. Design Group’s hotel brand W. Design & Hotels, and Woori Pension.
Featured image grabbed from Yanolja’s website.