Samsung Electronics said that it collaborated with U.S.-based tech company Apple to provide its music-streaming platform “Apple Music” on its smart TVs abroad.
As part of the extended partnership with its American smartphone rival, Samsung became the first TV brand to incorporate Apple’s subscription service on its smart TV platform. Samsung said on Friday that through the partnership, the service would be available to Samsung smart TV buyers in over 100 countries. However, the app is not yet available to South Korean consumers.
“Apple Music” is a video and music online monthly subscription service developed by Apple Inc.
Meanwhile, consumers that already own a Samsung smart TV manufactured from 2018 to 2020 could download and install Apple Music from Samsung’s smart TV app store.
Samsung said through a press release that subscribers could enjoy streaming over 60 million songs and top music videos, and thousands of playlists ad-free.
In January last year, Samsung also became the first TV brand to offer the Apple TV app, Apple’s over-the-top video-on-demand service. Samsung’s smart TVs also came with AirPlay2, a wireless streaming technology. The team-up marked the first time Apple offered its iTunes-based service for any TV platform.
Mission to Provide the Best Entertainment Experience
Salek Brodsky said that the company commits more to its mission to bring the best entertainment experiences. He added that as more consumers globally spend more time at home, the company continuously adds more entertainment and wellness options for its Smart TV platform.
Salek is the Vice President of Samsung’s strategic partnership and business development division.
Samsung said that it would continue to expand its collaboration with other companies to improve the consumer’s convenience further and provide a wide array of choices.
Global Market Research, a market research firm, expects the global smart TV market to reach 361 billion won ($292 billion) in 2025.
Thanks to the global distribution of endless content products and high-speed internet, the demand for smart TVs consistently increases.