KoreaTech Today - Korea's Leading Tech and Startup Media Platform
  • Topics
    • Naver
    • Kakao
    • Nexon
    • Netmarble
    • NCsoft
    • Samsung
    • Hyundai
    • SKT
    • LG
    • KT
    • Retail
    • Startup
    • Blockchain
    • government
  • Topics
    • Naver
    • Kakao
    • Nexon
    • Netmarble
    • NCsoft
    • Samsung
    • Hyundai
    • SKT
    • LG
    • KT
    • Retail
    • Startup
    • Blockchain
    • government
No Result
View All Result
KoreaTech Today - Korea's Leading Tech and Startup Media Platform
No Result
View All Result
Home Fair Trade Commission

South Korea FTC Confirms Samsung, LG End TV Ad Dispute

 1,963 total views,  1 views today

James Jung by James Jung
PUBLISHED: June 5, 2020 UPDATED: June 8, 2020
in Fair Trade Commission, LG, Samsung, Smart TV
0
FTC confirms that Samsung Electronics and LG Electronics drop their complaints against each other over TV ad.
FTC confirms that Samsung Electronics and LG Electronics drop their complaints against each other over TV ad.

FTC confirms that Samsung Electronics and LG Electronics drop their complaints against each other over TV ad.

South Korea’s Fair Trade Commission (FTC) confirmed that the country’s two major electronics companies, Samsung Electronics and LG Electronics agreed to drop the complaints they filed against each other over a TV advertisement.

The corporate watchdog said that it terminated the investigation into the battle after the two companies withdrew their complaints and vowed to refrain from negative marketing.

LG withdrew its complaint against Samsung on Wednesday, while Samsung also dropped its lawsuit on Thursday. According to the FTC, both tech companies reached a settlement to end the dispute.

TV Ad Dispute

In September last year, LG filed a suit against Samsung over its QLED TV advertisement, arguing that the QLED brand is “misleading.”

According to Samsung, QLED is a marketing term for its premium TVs that utilize quantum dot technology to improve display performance.

However, LG claimed that Samsung’s QLED TV is only a liquid crystal display (LCD) TV that uses a backlight panel with an additional QD sheet. Therefore, LG said that Samsung’s TV is not a “true QLED” that possess quantum-dot light-emitting diodes.

After a month, Samsung filed its complaint against LG, calling its competitor to end its negative campaign without proof.

The FTC said that both LG OLED TV and Samsung QLED TV, in general, are self-emissive TVs.

In a statement, LG said that it ended the complaint, as the condition seems to resolve itself, meaning that Samsung disclosed through its YouTube channel and website that its QLED TV product is an LCD TV utilizing a QD film and an LED backlighting.

An official from Samsung said that it withdrew the complaint against LG as it dropped its negative comments on QLED TV. Samsung added that the result indicated that using the QLED brand is of no problem.

However, the FTC advised Samsung to provide customers with a clear and direct message that QLED TVs use backlights in their commercial advertisements.

What’s your thoughts?
+1
0
Upvote
+1
0
Clap
+1
0
Clap
+1
0
On fire
+1
0
Meh
+1
0
Clap
+1
0
Tags: advirtisementcomplaintFTCLGoledQLEDSamsungTV

Related Posts

LG & Samsung
FTC confirms that Samsung Electronics and LG Electronics drop their complaints against each other over TV ad.
LG

Samsung Electronics & LG Electronics post record first-quarter earnings

April 8, 2022
KT will soon commercialize 5G SA in South Korea: Samsung offers common core
FTC confirms that Samsung Electronics and LG Electronics drop their complaints against each other over TV ad.
5G

KT will soon commercialize 5G SA in South Korea: Samsung offers common core

February 4, 2022
Samsung beats Intel to become the largest semiconductor company
FTC confirms that Samsung Electronics and LG Electronics drop their complaints against each other over TV ad.
Chips

Samsung beats Intel to become the largest semiconductor company

February 3, 2022
Samsung Introduces World’s First-ever MRAM Based In-Memory Computing
FTC confirms that Samsung Electronics and LG Electronics drop their complaints against each other over TV ad.
AI

Samsung Introduces World’s First-ever MRAM Based In-Memory Computing

January 27, 2022
Samsung launches portable beam projector for travelers
FTC confirms that Samsung Electronics and LG Electronics drop their complaints against each other over TV ad.
Samsung

Samsung launches portable beam projector for travelers

January 5, 2022
Samsung to integrate NFT into its next-gen smart TVs
FTC confirms that Samsung Electronics and LG Electronics drop their complaints against each other over TV ad.
NFTs

Samsung to integrate NFT into its next-gen smart TVs

January 5, 2022
No Result
View All Result

Follow Us

FREE NEWSLETTER




PRODUCTS

Most Popular

  • 5 Best Korean to English Translation Apps

    0 shares
    Share 0 Tweet 0
  • Top South Korean Tech Products to Look Out for in 2021

    0 shares
    Share 0 Tweet 0
  • SKT Popularizes Social VR with Ifland Metaverse Platform

    0 shares
    Share 0 Tweet 0
  • Top Nine Mobile MMORPG in South Korea for 2020

    0 shares
    Share 0 Tweet 0
  • Top 8 South Korean Mobile MMORPG to Watch Out For in 2021

    0 shares
    Share 0 Tweet 0
  • Best Korean Dramas To Watch This 2021

    0 shares
    Share 0 Tweet 0
  • 5 All-Time Best Rom-Com K-Dramas to Watch

    0 shares
    Share 0 Tweet 0
  • Coway Changes Name After Netmarble’s Aquisition

    0 shares
    Share 0 Tweet 0
  • LG, Samsung to Reveal Advanced AI-Based Fridges at CES 2020

    0 shares
    Share 0 Tweet 0
  • KT Continues to Accelerate Its ‘Digico’ Transformation

    0 shares
    Share 0 Tweet 0
  • About Us
  • Account Page
  • application form
  • Cookie policy
  • Default Redirect Page
  • homepage
  • Login
  • login form
  • LogOut
  • Newsletter
  • Privacy Policy
  • Register
  • Reset Password
  • Sample Page
  • Subscription Plan
  • Terms of Use
  • test
  • test
  • testpage
  • TOS Page
  • Visitor Inside User Page

Copyright © 2022 KoreaTechToday | About Us | Terms of Use |Privacy Policy |Cookie Policy|Contact : [email protected] |

No Result
View All Result
  • Topics
    • Naver
    • Kakao
    • Nexon
    • Netmarble
    • NCsoft
    • Samsung
    • Hyundai
    • SKT
    • LG
    • KT
    • Retail
    • Startup
    • Blockchain
    • government

Copyright © 2022 KoreaTechToday | About Us | Terms of Use |Privacy Policy |Cookie Policy|Contact : [email protected] |